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Based on empirical evidence, not hearsay.
Scrupulous attention to empirical evidence helps sort fact from fiction so that positions and decisions are well informed.
Extensive research and consulting expertise.
More than 45 years experience in primary medical and social research, including studies published in the peer-reviewed literature. Providing expert input to parliamentary inquiries into MAiD.
Image: Dan Dimmock/Unsplash
Exposing and correcting misinformation.
Identifying and correcting misinformation for what it is and why, with correct information whereever it's available.
Image: Kraken Images/Unsplash
Holding misinformants to account.
Identifying misleading FUD - fear, uncertainty and doubt - for what it is and holding promoters accountable for spreading it.
