Posted on Wednesday 26th May 2021 at 4:03am
The other day, a TV commercial from more than 30 years ago popped into my head. In a rollicking exposé of hidden interests and purposeful agendas, I explain why.
The other day a TV commercial from more than 30 years ago popped into my head. It was a humorous slice-of-life scene in which a teenage son gobbles down a breakfast bowl of Sultana Bran cereal. He complains that his health-kick girlfriend had made him eat vegetarian the night before. His family eye each other with mirth as he eats.
The punch line? “Don’t mention it’s healthy and they’ll eat it by the boxful.”
The Kellogg's Sultana Bran TV commercial from 1990.
Despite having worked in advertising research for years, I’m sure I hadn’t thought of this ad for at least a couple of decades. So what brought this vignette suddenly to mind?
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